It exudes personality and is closely associated with the brand. The familiar Van Leeuwen wordmark, designed by Cathe Holden, can be seen prominently on one side of the card. A quick, simple way to share Graeters with. The same goes for Van Leeuwen’s business cards! While the design is considered minimal, it doesn’t lack the wow factor. Shop now for Graeters gift cards for use at our retail stores and online to ship ice cream across the country. The concept reflects the purity of the ingredients while also making it easier for customers to distinguish the flavours.īest of all, the colourful pints stand out in stores and look fantastic on social media! Instead of heavy visuals that add noise to the branding, only the logo and a decisive colour palette are used throughout. Pentagram Design team rebranded the visual identity by keeping it modern and minimal, yet it stands out among the other ice cream brands. she also commissioned us to design her business cards, the menu. Therefore, Van Leeuwen needed a design that would both unify and distinguish their product lines, while giving the brand name primacy. Any Image Video Tip: Use NOT to remove irrelevant results, use OR to add more. The owner of the Creamberry ice cream shop in Las Vegas, USA, got in touch with us to. When it comes to Van Leeuwen’s ice cream, quality matters. Pentagram’s designers worked closely with Ben and Pete Van Leeuwen and Laura O’Neill, the company’s co-founders, to develop the branding in conjunction with the company’s tenth anniversary.
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